Social media can directly find you clients, but it also encourages interaction online and so helps your website rank higher on search engines. Love them or loath them, the more you do on social media and point it towards your website the more traffic you will receive. When I first started I tried to post onto my Facebook page, Instagram, Twitter and Google every few days (okay that didn’t always happen!) and YouTube occasionally. But over a six month period this really did seem to make a difference, just keep going and make it into a habit. YouTube is also worth posting onto, even just short clips will be seen by someone, somewhere and all that lovely interaction across social media will add up over time. Unfortunately social media platforms are always changing the way they work (algorithms), so they change the “goal posts” on who they show your posts, videos and photo’s to. The only way to attempt to keep up with this is by researching what is working at any given time and tweaking what you do.
The other side to social media is actually growing your ‘fan base’ online. Then some of these people (or their friends) might actually become your clients. If you already have lots of friends and follows then this makes your life easier, the connections are already there. If not you need to grow them yourself, which does takes time and effort. Interacting, liking and commenting on other peoples posts and photo’s helps you build relationships. Try to do this as often as you can and be genuine, it’s not difficult and actually feels nice to be positive and supportive to others. Share the love!
Keep your posts professional, friendly and informative and try to add in lots of hints and tips that are relevant to your business. You don’t want pictures of you drunk on a night out on your business pages, think how potential customers are going to see it (remember this too makes up part of your “shop front” even though you haven’t got a real one). Try to use your own photo’s or if not you must use royalty free images from online (I use Pixabay quite a lot). There are various apps that you can use to help your posts look more professional, even ones to make video clips, which social media particularly loves. The more interaction you can get on your posts the better too, but you’re never quite sure how many news feeds your beautifully planned posts has actually been put on! It’s a fickle business and with algorithms always being changed, it’s a case of doing your research and trying to keep up with it all. Get posting😊.