Why not take a look in your local community to see where you could place small adverts or just a business card. Although its an “old school” way of marketing its worth a try as its so cheap and easy to do. There are plenty of online website where you can design your own business cards and posters, then have them printed relatively easily and cheaply. Make sure they look professional, as they are the beginning of your brand. Although your a home salon, they don’t want to look home made! Once you’ve got your fabulous new paperwork go everywhere you can think of locally and get them put up. In shops, on pin boards, the church, schools, village halls, the library, doctors surgery, anywhere that will have you frankly! Obviously ask permission and you may have to pay a small amount, but you’ll be surprised how helpful people often are.

Poster or Business Card

They will get to see your posters/business cards in these busy locations and the information will log in the back of their brain somewhere. People are generally nosy and interested (in a good way) and it all goes to help your brand recognition. Next time they see one of your cards or speak to somebody that’s had a treatment from you or need the treatment you provide, it’ll hopefully fire off in their brain and you’ll be remembered. Go on, get people talking.

These are free advertising sites, which are all over the World Wide Web. They ultimate¬†would like you to pay for your business to be listed with them, but this is not usually necessary as they tempt you in with a basic free listing to start off with. Just always make sure you check the terms and conditions and don’t add any bank details, so you don’t get caught out and end up paying for something you didn’t expect too. A good plan is to keep a note somewhere of where you have opened an account and listed yourself. Unfortunately this isn’t something that I did, so I had to go back and find them again a few months later (keep updating them every so often to keep the traffic moving and update any changes). I’m sure there’s a few floating about that I haven’t seen for years!

Free websites

Add information about your business, put in as much detail as possible (opening times, what treatments you offer, contact details). Use attractive photos with links to your website, plus any social media pages that you are on. Remember this is your virtual “shop window”, the first place that people will come into contact with you. So make it as inviting as you can and be proud!

This can take quite a bit of time and effort, but remember once you’ve got one done, you’ll have a bit of a template to copy and paste on to other ones. The effort is to direct traffic across the web, you probably won’t get any physical clients from from doing this, but it’s the it’s the interaction between different social media and your website that helps to increase the activity. Lots of links, interaction and interest are what you are aiming for to help your website move up on the search engine ranking.

Generating business

I’ve added Tripadvisor in this group, even though its a bit different, it’s set up in a similar way. Its free to list yourself on, but I find I do get the occasional living breathing client finds me through Tripadvisor as its so popular for checking out local businesses. Because of this encourage any existing clients to give you a review on there, this builds trust and interaction with potential new customers. Go find those free ads and don’t be afraid to sing your own praises!